How to Properly Write Press
Releases
By Paul Hartunian
The good thing about press releases is that it is much cheaper
than cooking a huge ad campaign and the results if successful
is even better than the result of an ad campaign that required
an enormous amount of money. Now press releases are actually
different from a resume, an advertisement or a sales document.
It is actually an article written with a journalist's touch
that aims to highlight the interesting and newsworthy element
of your company, product or event. In making press releases you
need to consider that you are having two target audiences
whenever you write one. You need to think of the journalists
who will first asses your press release and the audience who
will read it after the journalist found it newsworthy and had
it published.
Since you still need first pass through a ruthless and
intensive judgment of a journalist, you need to make sure that
your press release will be able to convince the journalist that
your press release is newsworthy to be published. Now these
people are really busy and they really get tons of press
releases each day. One thing that you really need to work on is
how to make your press release unique and different from any
other press releases that they get each day. It must be able to
catch their attention just by the first look. And you also have
to keep in mind that since journalists are super busy people, a
long and flowery press release won’t appeal them. So make your
press release brief and concise. In order for you to have this
achieved, I have prepared some tips that will be very helpful
when you make one.
You need to first put on your release date. This will let your
journalist when to report your affair. Contact information
should follow the release date. It should include your name and
number and other contact details. A very informative,
comprehensive and yet catchy headline must be punched in after
your contact information. This should be catchy enough without
too many words such as adjectives and adverbs. It must be able
to answer at least three of the Wh and H questions. The
introduction is next and this opening paragraph must be similar
to the dateline of a news article. You have to maintain the
simplicity and the newsworthiness even in this part of your
press release. This should be able to provide the basic
information about the event being discussed in your press
release. The body of your press release must expand the
information discussed in your introduction. This is where you
put your supporting facts and issues that may be of help if
your press release gets published. A line or two about your
company and its mission shall complete the last part of your
press release which happens to be the company profile. It is
sometimes referred to as the boilerplate. Then you can just put
the word END at the bottom of your press release as an
indicator that your article is finished. It will also be
helpful if you will put a more detailed and expanded contact
information at the very bottom of your paper. Adding your
company logo will also help your press release to get the
authentic and official look.
About the Author: Ready to really learn how to properly write a
press release? Paul
Hartunians free publicity information center will teach you and
many other aspects of publicity. Visit http://www.7dollartrial.com now
to get powerful profit-producing publicity tips!
Source: www.isnare.com
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